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EMV Series - Why EMV?
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    EMV Series - Why EMV?

    by RetailEdge Moderator » Tue Jun 30, 2015 3:40 pm

    Why EMV?

    Why might you want (not need) the EMV for your business? A few reasons:
    • Fraud and chargeback protection
    • Security
    • Customer Expectations
    • The EMV Liability Shift
    EMV is not the law. Nor is it mandatory. However, after the flurry of recent high profile data breaches, the industry has agreed to a liability shift to occur October 2015. In the simplest terms, if a card data breach occurs, the party in the payments chain which did not implement the new chip-based fraud prevention technology will be liable. This could mean:
    • your customer's bank if they did not issue an EMV card,
    • your processor if they did not give you the option to accept EMV
    • you if you choose not to accept EMV.

    EMV is considered more secure than a traditional magnetic strip credit card. It is harder to clone, the chip data is constantly being modified, and the data is encrypted, etc. In addition getting sensitive data off the computer on to the the terminal can reduce PCI requirements.

    Customer Expectations

    As EMV devices become more and more prevalent, customers will grow accustomed to EMV payments (customer facing devices where they handle the payments portion of the transaction). In addition many of these devices support NFC and so as customers grow grow accustomed to payments on different platforms (smart phones, tablets, new mobile devices), you will be ready.


    We hope you find this information useful. If you have any questions or suggestions please send an e-mail to
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